ABOUT
"Are you already living the best version of your life?"
This is the question posed by the latest campaign of the graubünden brand with WIRZ, which promotes the canton of Graubünden as an attractive place to live under the term NaturMetropole. Graubünden's diversity and exciting contrasts are the focus, with the abundance of highly interesting jobs, the proximity to nature and the cultural diversity in front of the eyes. All this is shown in various promotional films that tell of life in the largest canton and are shown on television as well as online and on various social media.